Track the source of every lead.
Lead source tracking records where each lead came from, such as the campaign, the ad and the page they landed on. LeadsOnSite saves this with the lead automatically when they submit a form, quiz, calculator or popup, so you can see which campaigns bring leads.
What gets saved with each lead
The source stays on the lead record, next to their answers and every email the funnel sent.
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UTM tags
Source, medium and campaign, such as google / cpc / spring_quote.
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9 ad click ids
Including gclid from Google Ads, fbclid from Meta and msclkid from Microsoft Ads.
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Landing page
The page the person arrived on.
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First referrer
The site that first sent them to you.
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Answers
Everything they entered, with notes, tags and pipeline stage.
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Funnel path
Which emails, waits and branches each lead went through.
What you can do with it
Use the source to route leads, and send conversions back to the tools you already use.
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Send events to your analytics
Events go to Google Tag Manager, GA4 and the Meta Pixel, so ads optimise on real leads.
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Branch your follow-up
Split your funnel on the UTM source, the page, the device, the country or any answer.
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Target by source
Show a different widget to visitors from a specific UTM source or referrer.
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Send it to your CRM
Every lead can go to a webhook signed with HMAC SHA-256, which also connects to Zapier and Make.
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Respect consent
Consent mode tracks nothing personal until your own cookie banner says yes.
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Export it
Export all leads as CSV, or everything stored about one person.
Common questions
What is lead source tracking?
Lead source tracking records where each lead came from, such as the ad campaign, the referring site and the landing page. It lets you compare marketing channels by the leads they bring, not just the clicks.
What is a gclid?
A gclid is the click id Google Ads adds to a link when someone clicks an ad. Saving it with a lead ties that lead to the ad click. LeadsOnSite also captures others, including fbclid and msclkid.
Does it replace Google Analytics?
No. LeadsOnSite keeps the source on each individual lead and sends events to GA4, Google Tag Manager and the Meta Pixel, so your analytics keep working alongside it.
Can it track which leads become sales?
You can move leads through pipeline stages and see their source on each record. Dedicated sales tracking is still in development.